Drawback: Limitations In Scalability And Features It allows you the freedom to separate your private life from work-related issues. To avoid these issues, it is recommended that businesses consider to open a Wechat official account for business instead of relying on a personal account for their marketing needs. Using a personal WeChat account for business can harm professionalism and brand image by blurring the lines between personal and professional communication, leading to confusion and misunderstandings.Ĭustomers may not take a business seriously when they receive messages from a “personal” account rather than an official company profile.įurthermore, employees may inadvertently share sensitive company information or personal data with unintended parties. Personal accounts lack some essential features such as access to analytics tools and other marketing options that make paid promotions more effective in reaching larger audiences. However, there are also drawbacks to consider. Using a personal WeChat account for business saves money on setup and maintenance fees compared to an official account, making it a great option for small businesses with limited budgets. This strategy enables them to build deeper relationships with customers beyond promotional messages sent via an official account. It allows for timely support and quick response to inquiries, showing care for customers’ needs.Ī great example of using WeChat’s direct messaging feature is Lululemon Athletica Inc., which uses its official account as a marketing platform while encouraging store managers to connect with local consumers through personal accounts. WeChat helps businesses communicate directly with customers, building stronger relationships and fostering loyalty. Benefit: Direct And Personal Communication With Customers Benefits And Drawbacks Of Using A Personal WeChat Account For Business UseĪ personal WeChat account gives businesses the benefit of direct and personal communication with customers while lowering upfront costs. Privacy issues also arise since you’ll be sharing information from your private life on this same channel – not ideal in maintaining online reputation management. However, there are several disadvantages you should consider, the foremost concern is the lack of professionalism many potential clients may question the legitimacy of your brand if you operate without an official business presence on the platform. One of the advantages of using a personal WeChat account for business, it can create a strong connection with customers and foster customer loyalty. There are three types of official business accounts: subscription, service, and enterprise, each catering to different business needs.įor instance, subscription accounts send daily updates, while service accounts offer interactive features like instant responses and personalized solutions for specific industries or use cases. These include content creation tools, targeted advertising, and integration with third-party services. Personal WeChat accounts are for casual communication, while official WeChat business accounts have features designed specifically for businesses. Personal WeChat accounts offer more flexibility in terms of posting and connecting with customers, while official business accounts provide access to marketing tools and improved brand credibility. Personal WeChat Account Vs WeChat Business Account Successful WeChat marketing can increase brand awareness, drive sales, and build customer loyalty. Brands can use its features to engage with customers and target specific demographics through advertising. WeChat is hugely popular in China, making it a crucial marketing tool for businesses. Relevance Of WeChat For Businesses In China
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